I help busy men — professionals, dads, first responders — lose body fat, rebuild muscle, and get back their athletic confidence with custom training, realistic nutrition, and direct weekly accountability.
Apply for 1-on-1 Coaching Quick application · personally reviewed by Coach Alex
If any of these hit home, you're exactly who this was built for.
Long days, late meetings, kids' schedules. You don't need more hours in the gym — you need a plan built for the hours you actually have.
Strong on Monday, buried by Thursday, promising a reset on Sunday. Fad diets and all-or-nothing plans keep you locked in that cycle.
You run a career, a family, a full life. Your body is the one thing hard work hasn't fixed — because effort isn't your problem, the system is.
This is not a downloadable workout plan or an automated challenge. It's premium one-on-one coaching built around your body, your schedule, your equipment, and your responsibilities.
Three steps between you and your best physique.
Fill out a short questionnaire about your goals, training history, and biggest obstacle — so I know exactly how to help before we ever talk.
We get on the phone, break down what's been holding you back, and map the exact plan to your goal. If we're a fit, you'll know. If not, you leave with a roadmap anyway.
You get your custom training and nutrition system, weekly check-ins, and direct access to me — and we adjust it together as you progress. Nothing is left on autopilot.
Everything you need. Nothing you don't.
Built for your body, schedule, and equipment — updated as you progress.
Macros and meal structure that fit your life. No starving, no banned foods.
Progress reviews every week with adjustments — you're never left guessing.
Message me anytime. Questions answered in hours, not weeks.
Send your lift videos and get technique breakdowns to train safer and harder.
Systems that keep you executing when motivation is low and life gets demanding.
I've been an athlete my whole life — and I struggled with my body composition through all of it, from being recruited in two sports to playing college and professional baseball. I tried every fad under the sun: Atkins, fasting, keto, carnivore. Each one worked until it didn't, and I was always starting over.
Over the last seventeen years I rebuilt that structure — coaching thousands of clients, competing at the CrossFit Games three times, and learning from world-class experts — all while working as a full-time firefighter, running a business, and raising my kids. Everything changed when I stopped chasing intensity and built a system: muscle-first training, consistent nutrition, and low-intensity cardio designed to work with a demanding life, not against it. At 41, I'm in the best shape of my life.
That's exactly what I coach: training, nutrition, and daily habits built for busy men in their 30s and 40s with careers, families, and real lives. No fad diets, no 6-week challenges, no all-or-nothing plans.
If you're a high performer in every area but your health, my job is to give you a simple system so your body finally matches the life you've built.
3× CrossFit Games competitor · 17 years coaching thousands of clients · Former college & pro baseball player · Full-time firefighter
Apply for 1-on-1 CoachingNo. It's built for busy men with demanding careers and family responsibilities — first responders, business owners, dads, executives.
No. Your program is built around what you actually have — a commercial gym, a garage setup, or the firehouse weight room.
Yes. Your application and strategy call cover your injury history, and your training is programmed around your limitations, not despite them.
Most clients get their best results on 3–5 focused hours a week. The plan fits your schedule — not the other way around.
No starving, no banned foods. You get targets and structure built around normal food and the way you actually live.
This is premium one-on-one coaching — not a $29 download. We cover the exact investment on your strategy call once we both know it's a fit.
Got questions? That's exactly what your free strategy call is for. Apply now and let's map your transformation — the call costs nothing but could change everything.
Apply for 1-on-1 Coaching I personally review every application and accept a limited number of 1-on-1 clients. Applying doesn't obligate you to enroll.